The history of web organization is important to understanding how information is found on the web. As new organization methods develop, new site optimization techniques (e.g. SEO, SMO) evolve as well.

The newest site optimization method is Location Search Optimization. LSO is directly related to the growth of smart-phones and location-based searches. Websites are geotagging their content to become LSO compliant -- so people can find information based on where they are, not just what they want.

This info-graphic below highlights key points from 20 years of web organization and site optimization. We hope you enjoy this info-graphic!