Continuing the series of blog posts about the benefits of geotagging your site, today we'll focus on the benefit of providing advanced mapping features.

By geotagging your content, you can provide new ways to display your content through an interactive map. Specifically, you could imagine your site's users clicking on a pin on a map and they'll be presented with a pop-up balloon containing a list of the relevant articles for that place.

In an era where devices like the iPad with beautiful, interactive touch-screens are revolutionizing how media is consumed. New apps are being built with innovative user interfaces (e.g. Flipboard, Pulse). As a result, there is a demand for new and interactive ways to discover online content. Below is one example of news content overlayed on a map.

Publishers are catching on to this trend of providing advanced mapping features. The New York Times recently just launched their Longitude product. With Longitude, users can interact through a map to find news content about places and locations they care about. New York Times Readers, for example, can find news articles about their favorite restaurant or their local neighborhood. Below is a screenshot of Longitude.

Geographical interfaces are fast becoming a part of your future news reading experience!